The Pastel Palette
Branding + Website + Video Production
Starting with the original Pastel Palette, owner David Boone has created several tools that help artists manage their colors, transport their boards, and more. The RFF team fell in love with David's passion for the craft of his products and pastel artistry. We wanted The Pastel Palette brand to be as inspiring as the work it helps to create.
A modern logo with a classic feel, a photo shoot yielding stunning images, and a brand video that communicated David's passion were the keystones to this project. We also developed a simple website with an ecommerce component.