Longford Management

Branding + Website + Collateral

Longford Management is a Washington, D.C. property management firm. What struck us from the very beginning was how proactive they were in their business to provide the best possible service to their clients and their tenants. They were in the process of changing their name when they approached Right Foot Forward, and wanted to take the opportunity to craft a new brand to signal this change.
We worked with Longford to develop their new brand's voice and identity. Next we identified their key personas and the unique value Longford delivers to each. After crafting their logo, we built their new website, designed sales collateral, and implemented a knowledge base to serve their clients and tenants.